You've decided to create a website. The domain's been bought, gorgeous sites have been drooled over, and every website tips blog post ever published has been read. The only problem is: you still have to build it. Where do you start?
When I first got the call from my employment agency asking if I wanted my resume to be sent to “Sunburn Create,” I instantly asked, “What exactly does this company do?” When I found out they do branding, I had even more questions. I've learned a lot since then!
In 2010, Sun Chips upgraded their bag to the “world’s first 100% compostable chip package.” Sounds great, right? Only one problem: Handling the bag made extremely loud crinkling noises that people compared to jet engines and lawnmowers. A Facebook group formed that was called “SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG”
Last summer I made the bold and daring decision to dye my hair blue. This normally wouldn’t be a big deal; it’s common now to see people with hair of all shades of the rainbow. However, I decided I would dye it by myself. You’ll save money, friends and family said. No one will tell the difference, they said. I wasn’t worried at all.
For most entrepreneurs, starting up a small business means you have very little leeway when it comes to your spending. You know what’s important for your business to thrive, but you’re not sure how to achieve this in a way that’s affordable.
You’ve been in business for a while. Now your business is doing well, but something feels off. And you’re not quite sure what to do about it. If you identify with more than one of these symptoms, you might just have a branding issue on your hands.
You don’t find it necessary to pay someone else to design your logo, when you could just make one yourself. So you decide to just throw together a simple design that you made in a free program, and slap it on all of your products or merchandise: boom, a logo. Done. What could go wrong?
Madre de Perla is the totally unique fashion brand of Denise Ruiz, a Chicago entrepreneur. As soon as we chatted with Denise on the phone, we got excited about helping this deeply passionate solopreneur present her accessories in a way that matched the level of thought and creativity that went into her upcycled goods.
Perhaps it’s no surprise that naming our baby business was my favorite part of setting up a brand. As a writer, I relished our hunt for the perfect words. The process was a 2-week-long rollercoaster ride that involved white boards, Wikipedia, a thesaurus, and a lot of pacing around the home office.
It would be amazing if all seven billion people in the world could see exactly who you are, what you stand for, and what potential you have—without effort, explanation, or augmented reality glasses. But people are limited by their stereotypes, their language, their attention spans, their time.You can never be sure that you can get anyone to understand your value. But it’s your responsibility to try.
A Style Guide is the basis for a brand's visual consistency. It is a document that tells you, and anyone else in your company, how to present your brand to the world's eyes. Sometimes a Style Guide is called (or included in) a Brand Book or Brand Bible.
A successful dating profile explains why people should start a relationship with you, not the 7 billion other people on our planet (or 33 million members of eHarmony). A Brand Profile does the same for your business.
Juliana was not the same person coming out of the Brand Profile process as she was going in. She thought she would be building a brand for a new fitness studio, and instead discovered that she wanted to develop the brand she was already building around herself. We're very excited to see how the edgy new brand Juliana Estrella Fitness helps young women create their realidad!
We don't often talk about what it's like behind the scenes. But in the spirit of growth and celebration, we want to share what it's been like to jump from freelancers to co-founders. May our reflections speak to your journey.
Whenever we get an inquiry from a potential customer, the first thing we do is visit their website. Aside from meeting a business owner, their website tends to be the best window to a business’ soul. It helps us to see the strengths and diagnose the weaknesses not only of the site, but often the business itself.
Confused about all the SEO talk? In a nutshell, SEO is about helping search engines (like Google, Yahoo, and Bing) to “understand” your website so they can serve your content to people who want to see it. If you’re a spa that provides facials and massages in Harlem, you want to make sure that if someone types in “swedish massage harlem” in Google, your website is served up. SEO is the process of making that happen.
Why exactly is a website so important? One word: credibility. Anyone who’s considering buying from, investing in, or writing about your business wants to know that you’re “for real.” That you’ve spent energy, thought, time, and money on your business. That you can be trusted.
Isn’t it crazy to think that in today’s world, most people will build a website at some point in their lives? It’s almost become a rite of passage! Getting a driver’s license, finishing school, opening up a credit card… and building a website.
Sunbird Creative was founded by two introverts, so naturally, we have a lot of love for our type. This week, to continue demonstrating that everything has a "brand" (read: your business has a brand, whether you like thinking about it or not!), we created a brand profile for our beloved introverts.
Halfway through the SBS course the facilitator said, “If you don’t plan, why do you expect your business to magically succeed?” He used traveling as a parallel . When you take a trip, he said, don’t you look up the sites you want to visit? You figure out which day to hit which sites, which mode of transportation to use, what restaurants to check out, how much you have to spend. Why won’t we extend the same courtesy to our precious businesses?