We spoke with local entrepreneur and founder of That’s Smoooth, Miguel Martinez, to find out where the That’s Smoooth journey began, what he learned most from entrepreneurship, and what the Shop Harlem Made movement means to him.
On June 11, 2018, IHOP betrayed me by changing its name to IHOb—International House of Burgers. While many shared my pain and anger, others reacted with calm or even apathy. Why the mixed results, and what does it all mean about successful rebranding?
Content promotion is the distribution of content through a variety of media channels. In other words, it’s letting your audience know, “Hey, I just put out this new piece of content and you’re going to love it. Come check it out!”
Last week, we launched our first Sunbird-run class. Naturally, we were hooked on the thrill of passing on what we’ve learned to a crop of bright entrepreneurs. Find out what makes our classes unique and which classes are coming next!
When you’re a solopreneur with limited time and resources, you barely have enough time to remember to post on social media, let alone create original content. Therefore, it may seem counterintuitive to set aside a great deal of time to create a detailed content creation process. However, I assure you, you’ll be thanking yourself later.
As a part of Sunbird's Design Apprenticeship, we are offering free designs for our design apprentice to complete, under the close direction of Mara, our Creative Director. All you have to do for a chance to receive a free custom on-brand design in the categories below is to fill out the form on this page!
You've decided to create a website. The domain's been bought, gorgeous sites have been drooled over, and every website tips blog post ever published has been read. The only problem is: you still have to build it. Where do you start?
When I first got the call from my employment agency asking if I wanted my resume to be sent to “Sunburn Create,” I instantly asked, “What exactly does this company do?” When I found out they do branding, I had even more questions. I've learned a lot since then!
In 2010, Sun Chips upgraded their bag to the “world’s first 100% compostable chip package.” Sounds great, right? Only one problem: Handling the bag made extremely loud crinkling noises that people compared to jet engines and lawnmowers. A Facebook group formed that was called “SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG”
Last summer I made the bold and daring decision to dye my hair blue. This normally wouldn’t be a big deal; it’s common now to see people with hair of all shades of the rainbow. However, I decided I would dye it by myself. You’ll save money, friends and family said. No one will tell the difference, they said. I wasn’t worried at all.
For most entrepreneurs, starting up a small business means you have very little leeway when it comes to your spending. You know what’s important for your business to thrive, but you’re not sure how to achieve this in a way that’s affordable.
You’ve been in business for a while. Now your business is doing well, but something feels off. And you’re not quite sure what to do about it. If you identify with more than one of these symptoms, you might just have a branding issue on your hands.
You don’t find it necessary to pay someone else to design your logo, when you could just make one yourself. So you decide to just throw together a simple design that you made in a free program, and slap it on all of your products or merchandise: boom, a logo. Done. What could go wrong?
Madre de Perla is the totally unique fashion brand of Denise Ruiz, a Chicago entrepreneur. As soon as we chatted with Denise on the phone, we got excited about helping this deeply passionate solopreneur present her accessories in a way that matched the level of thought and creativity that went into her upcycled goods.
Perhaps it’s no surprise that naming our baby business was my favorite part of setting up a brand. As a writer, I relished our hunt for the perfect words. The process was a 2-week-long rollercoaster ride that involved white boards, Wikipedia, a thesaurus, and a lot of pacing around the home office.
It would be amazing if all seven billion people in the world could see exactly who you are, what you stand for, and what potential you have—without effort, explanation, or augmented reality glasses. But people are limited by their stereotypes, their language, their attention spans, their time.You can never be sure that you can get anyone to understand your value. But it’s your responsibility to try.
A Style Guide is the basis for a brand's visual consistency. It is a document that tells you, and anyone else in your company, how to present your brand to the world's eyes. Sometimes a Style Guide is called (or included in) a Brand Book or Brand Bible.