For most entrepreneurs, starting up a small business means you have very little leeway when it comes to your spending. You know what’s important for your business to thrive, but you’re not sure how to achieve this in a way that’s affordable.
You’ve been in business for a while. Now your business is doing well, but something feels off. And you’re not quite sure what to do about it. If you identify with more than one of these symptoms, you might just have a branding issue on your hands.
You don’t find it necessary to pay someone else to design your logo, when you could just make one yourself. So you decide to just throw together a simple design that you made in a free program, and slap it on all of your products or merchandise: boom, a logo. Done. What could go wrong?
Madre de Perla is the totally unique fashion brand of Denise Ruiz, a Chicago entrepreneur. As soon as we chatted with Denise on the phone, we got excited about helping this deeply passionate solopreneur present her accessories in a way that matched the level of thought and creativity that went into her upcycled goods.
Perhaps it’s no surprise that naming our baby business was my favorite part of setting up a brand. As a writer, I relished our hunt for the perfect words. The process was a 2-week-long rollercoaster ride that involved white boards, Wikipedia, a thesaurus, and a lot of pacing around the home office.
It would be amazing if all seven billion people in the world could see exactly who you are, what you stand for, and what potential you have—without effort, explanation, or augmented reality glasses. But people are limited by their stereotypes, their language, their attention spans, their time.You can never be sure that you can get anyone to understand your value. But it’s your responsibility to try.
A Style Guide is the basis for a brand's visual consistency. It is a document that tells you, and anyone else in your company, how to present your brand to the world's eyes. Sometimes a Style Guide is called (or included in) a Brand Book or Brand Bible.
A successful dating profile explains why people should start a relationship with you, not the 7 billion other people on our planet (or 33 million members of eHarmony). A Brand Profile does the same for your business.