In 2010, Sun Chips upgraded their bag to the “world’s first 100% compostable chip package.” Sounds great, right? Only one problem: Handling the bag made extremely loud crinkling noises that people compared to jet engines and lawnmowers. A Facebook group formed that was called “SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG”
Last summer I made the bold and daring decision to dye my hair blue. This normally wouldn’t be a big deal; it’s common now to see people with hair of all shades of the rainbow. However, I decided I would dye it by myself. You’ll save money, friends and family said. No one will tell the difference, they said. I wasn’t worried at all.
For most entrepreneurs, starting up a small business means you have very little leeway when it comes to your spending. You know what’s important for your business to thrive, but you’re not sure how to achieve this in a way that’s affordable.
You’ve been in business for a while. Now your business is doing well, but something feels off. And you’re not quite sure what to do about it. If you identify with more than one of these symptoms, you might just have a branding issue on your hands.
You don’t find it necessary to pay someone else to design your logo, when you could just make one yourself. So you decide to just throw together a simple design that you made in a free program, and slap it on all of your products or merchandise: boom, a logo. Done. What could go wrong?
Madre de Perla is the totally unique fashion brand of Denise Ruiz, a Chicago entrepreneur. As soon as we chatted with Denise on the phone, we got excited about helping this deeply passionate solopreneur present her accessories in a way that matched the level of thought and creativity that went into her upcycled goods.
Perhaps it’s no surprise that naming our baby business was my favorite part of setting up a brand. As a writer, I relished our hunt for the perfect words. The process was a 2-week-long rollercoaster ride that involved white boards, Wikipedia, a thesaurus, and a lot of pacing around the home office.