5 lessons to learn from these epic brand fails

In 2010, Sun Chips upgraded their bag to the “world’s first 100% compostable chip package.” Sounds great, right? Only one problem: Handling the bag made extremely loud crinkling noises that people compared to jet engines and lawnmowers. A Facebook group formed that was called “SORRY BUT I CAN'T HEAR YOU OVER THIS SUN CHIPS BAG”

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Alicia GalanComment
Website Beautification for EgunsiFoods

With a big launch planned and an account with Whole Foods under her belt, EgunsiFoods founder Yemisi needed to take her website to the next level.

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5 Myths About DIY Designs

Last summer I made the bold and daring decision to dye my hair blue. This normally wouldn’t be a big deal; it’s common now to see people with hair of all shades of the rainbow. However, I decided I would dye it by myself. You’ll save money, friends and family said. No one will tell the difference, they said. I wasn’t worried at all.

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3 Questions to Ask Yourself When You're Deciding How Much to Spend on Branding

For most entrepreneurs, starting up a small business means you have very little leeway when it comes to your spending. You know what’s important for your business to thrive, but you’re not sure how to achieve this in a way that’s affordable.

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Alicia GalanComment
7 Signs Your Business Might Need a Rebrand

You’ve been in business for a while. Now your business is doing well, but something feels off. And you’re not quite sure what to do about it. If you identify with more than one of these symptoms, you might just have a branding issue on your hands.  

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