3 Questions to Ask Yourself When You're Deciding How Much to Spend on Branding

For most entrepreneurs, starting up a small business means you have very little leeway when it comes to your spending. You know what’s important for your business to thrive, but you’re not sure how to achieve this in a way that’s affordable.

Alicia GalanComment
7 Signs Your Business Might Need a Rebrand

You’ve been in business for a while. Now your business is doing well, but something feels off. And you’re not quite sure what to do about it. If you identify with more than one of these symptoms, you might just have a branding issue on your hands.  

5 Reasons Why a good Logo is Worth the Investment

You don’t find it necessary to pay someone else to design your logo, when you could just make one yourself. So you decide to just throw together a simple design that you made in a free program, and slap it on all of your products or merchandise: boom, a logo. Done. What could go wrong?

Who Gets to Brand a Place?

A city, even a neighborhood, is made up of so many diverse people with so many different interests over so much time. How do the brands of places develop?

Sunbird Creative x Madre de Perla

Madre de Perla is the totally unique fashion brand of Denise Ruiz, a Chicago entrepreneur. As soon as we chatted with Denise on the phone, we got excited about helping this deeply passionate solopreneur present her accessories in a way that matched the level of thought and creativity that went into her upcycled goods.