Sunbird Brand Bites: Episode #5

Sunbird Brand Bites is a podcast where we answer real questions from small business owners and solopreneurs around building an irresistible brand. In this fifth episode, Mara and Bianca list a series of free tools that they have used to grow their own business and highly recommend for other entrepreneurs.

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Sunbird Brand Bites: Episode #4

Sunbird Brand Bites is a podcast where we answer real questions from small business owners and solopreneurs around building an irresistible brand. In this fourth episode, Mara and Bianca explain everything you need to know about designing a logo.

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Her Story, Her Success: An Interview with Kishshana Palmer

We spoke with Kishshana Palmer, Social Good Coach and Management Expert, about what has surprised her the most about entrepreneurship, the dangers of “faux collaboration,” and how branding is so much more than a pretty website.

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Alicia GalanComment
Sunbird Brand Bites: Episode #3

Sunbird Brand Bites is a podcast where we answer real questions from small business owners and solopreneurs around building an irresistible brand. In this third episode, Mara and Bianca break down the steps in the branding process.

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Unethical Branding v. Ethical Branding

In 2015, Volkswagen was found to have cheated on emissions tests for about 11 million cars worldwide. Why is this important to branding? Because Volkswagen’s brand is based on sustainability and environmental protection.

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Sunbird Brand Bites: Episode #2

Sunbird Brand Bites is a podcast where we answer real questions from small business owners and solopreneurs around building an irresistible brand. In this second episode, Mara and Bianca explain the importance of consistency when it comes to your brand.

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Top 5 Small Business Branding Mistakes

It’s great that companies are now realizing that they need to create powerful brands in order to attract customers. But with this surge in branding comes a whole bunch of businesses doing branding wrong. And doing branding poorly is almost worse than not focusing on branding at all.

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Sunbird Brand Bites: Episode #1

Sunbird Brand Bites is a podcast where we answer real questions from small business owners and solopreneurs around building an irresistible brand. In this first episode, Mara and Bianca explain the difference between branding and marketing.


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The Magic of Repurposing: How to Do Better Content Marketing with Less Time

Finding time to continuously produce fresh and effective content can be hard. Thankfully, good content does not have to be new content. Get the most out of the content you already have through the magic of repurposing.

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Shop Harlem Made Spotlight: That’s Smoooth

We spoke with local entrepreneur and founder of That’s Smoooth, Miguel Martinez, to find out where the That’s Smoooth journey began, what he learned most from entrepreneurship, and what the Shop Harlem Made movement means to him.

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IHOP to IHOb: When is a rebrand a terrible idea?

On June 11, 2018, IHOP betrayed me by changing its name to IHOb—International House of Burgers. While many shared my pain and anger, others reacted with calm or even apathy. Why the mixed results, and what does it all mean about successful rebranding?

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Her Story, Her Success: An Interview with Marielle Legair

We talk with Marielle Legair, an International Speaker, Author and Personal Brand Strategist who uses the power of storytelling to increase the visibility of her clients.

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The Busy Entrepreneur’s Guide to Ideal Clients

In order to sell your product or service, you have to know exactly who your target market is. Know your Ideal Client so that you can be smart about creating content that attracts your prospects.

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Why Your Amazing Content Isn’t Helping Your Small Business

Content promotion is the distribution of content through a variety of media channels. In other words, it’s letting your audience know, “Hey, I just put out this new piece of content and you’re going to love it. Come check it out!”

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Sunbird Launches Classes!

Last week, we launched our first Sunbird-run class. Naturally, we were hooked on the thrill of passing on what we’ve learned to a crop of bright entrepreneurs. Find out what makes our classes unique and which classes are coming next!

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Mara MeasorComment
5 Quick Tips for an Effective Blog Post Revision

You've written the perfect blog post, but don't hit submit just yet. It's time for the revision process, and here are five quick tips to get you started. 

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7 Tips To Keep Your Infographics On Brand (Guest Blog)

Ever wonder how to make an infographic that fits your brand's look and feel? Here are 7 tips for making infographics a seamless part of your content marketing strategy.

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Belle BalaceComment
5 Ways the Interact Quiz Builder Makes Brand-Building Easier

Interact is beginner-friendly quiz creation software that allows you to build your brand recognition and email list in, quite literally, seconds.

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5 Steps to Writing the Perfect Blog Post

The process of writing a blog post for your small business doesn't have to be mysterious. We break it down into five simple steps, with tips and tricks for every phase of the blogging journey.

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You Need A Content Creation Process. Here’s How.

When you’re a solopreneur with limited time and resources, you barely have enough time to remember to post on social media, let alone create original content. Therefore, it may seem counterintuitive to set aside a great deal of time to create a detailed content creation process. However, I assure you, you’ll be thanking yourself later.

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