Sunbird Brand Bites: Episode #2

Sunbird Brand Bites is a podcast where we answer real questions from small business owners and solopreneurs around building an irresistible brand. In this second episode, Mara and Bianca explain the importance of consistency when it comes to your brand.


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Top 5 Small Business Branding Mistakes

It’s great that companies are now realizing that they need to create powerful brands in order to attract customers. But with this surge in branding comes a whole bunch of businesses doing branding wrong. And doing branding poorly is almost worse than not focusing on branding at all.

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Sunbird Brand Bites: Episode #1

Sunbird Brand Bites is a podcast where we answer real questions from small business owners and solopreneurs around building an irresistible brand. In this first episode, Mara and Bianca explain the difference between branding and marketing.


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The Magic of Repurposing: How to Do Better Content Marketing with Less Time

Finding time to continuously produce fresh and effective content can be hard. Thankfully, good content does not have to be new content. Get the most out of the content you already have through the magic of repurposing.

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Shop Harlem Made Spotlight: That’s Smoooth

We spoke with local entrepreneur and founder of That’s Smoooth, Miguel Martinez, to find out where the That’s Smoooth journey began, what he learned most from entrepreneurship, and what the Shop Harlem Made movement means to him.

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IHOP to IHOb: When is a rebrand a terrible idea?

On June 11, 2018, IHOP betrayed me by changing its name to IHOb—International House of Burgers. While many shared my pain and anger, others reacted with calm or even apathy. Why the mixed results, and what does it all mean about successful rebranding?

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Her Story, Her Success: An Interview with Marielle Legair

We talk with Marielle Legair, an International Speaker, Author and Personal Brand Strategist who uses the power of storytelling to increase the visibility of her clients.

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The Busy Entrepreneur’s Guide to Ideal Clients

In order to sell your product or service, you have to know exactly who your target market is. Know your Ideal Client so that you can be smart about creating content that attracts your prospects.

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Why Your Amazing Content Isn’t Helping Your Small Business

Content promotion is the distribution of content through a variety of media channels. In other words, it’s letting your audience know, “Hey, I just put out this new piece of content and you’re going to love it. Come check it out!”

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Sunbird Launches Classes!

Last week, we launched our first Sunbird-run class. Naturally, we were hooked on the thrill of passing on what we’ve learned to a crop of bright entrepreneurs. Find out what makes our classes unique and which classes are coming next!

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5 Quick Tips for an Effective Blog Post Revision

You've written the perfect blog post, but don't hit submit just yet. It's time for the revision process, and here are five quick tips to get you started. 

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7 Tips To Keep Your Infographics On Brand (Guest Blog)

Ever wonder how to make an infographic that fits your brand's look and feel? Here are 7 tips for making infographics a seamless part of your content marketing strategy.

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5 Ways the Interact Quiz Builder Makes Brand-Building Easier

Interact is beginner-friendly quiz creation software that allows you to build your brand recognition and email list in, quite literally, seconds.

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5 Steps to Writing the Perfect Blog Post

The process of writing a blog post for your small business doesn't have to be mysterious. We break it down into five simple steps, with tips and tricks for every phase of the blogging journey.

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You Need A Content Creation Process. Here’s How.

When you’re a solopreneur with limited time and resources, you barely have enough time to remember to post on social media, let alone create original content. Therefore, it may seem counterintuitive to set aside a great deal of time to create a detailed content creation process. However, I assure you, you’ll be thanking yourself later.

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Our 2017 Holiday Gift Guide for Extraordinary Women

Forget boring this holiday season. We've put together a list of some extraordinary gift ideas for the women in your life.

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Free Custom On-Brand Designs (thru 12/14)

As a part of Sunbird's Design Apprenticeship, we are offering free designs for our design apprentice to complete, under the close direction of Mara, our Creative Director. All you have to do for a chance to receive a free custom on-brand design in the categories below is to fill out the form on this page!

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Her Story, Her Success: An Interview with Ilise Benun

We talk with Ilise Benun, the "Marketing Mentor," about how she turned a knack for organization into a brand that has helped countless creatives build profitable businesses.

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The Perfect Way to Build Websites for Solopreneurs and Small Business Owners

You've decided to create a website. The domain's been bought, gorgeous sites have been drooled over, and every website tips blog post ever published has been read. The only problem is: you still have to build it. Where do you start? 

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Her Story, Her Success: An Interview with Janet Falk

We reached out to Janet Falk to learn about her unexpected path from Spanish professor to PR specialist, her five tips for marketing yourself, and why she calls herself an “octagonal peg.”

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