6 tips for writing readable long-form content
Long-form content is writing published online that’s, well, long. By most standards this means more than 1,000 words—about two single-spaced pages. That's a lot of words.
Why do so many marketers care about long-form content? It’s become especially famous since Google launched a new algorithm (a way of filtering websites when you search) that tags long-form content as more valuable in search rankings.
For many topics and types of business, long-form content is a great way to give your target market real value and build your brand. And, according to a massive 2014 study, long-form content is even more likely to be shared on than short-form!
Of course, it has to be good to be shared. So how do you write long-form content that’s also easy to read and easy to share?
1. Include at least one image
This one tactic can more than double your shares on social media, and it makes your content more engaging. Make sure the photos are relevant and high-resolution! If you don’t have high-quality photos, you can find stock images at sites like Pixabay and Pexels.
2. Use subheadings
Creating a subheading for each chunk of text will help guide your readers along and keep them interested.
3. Keep your paragraphs short
Short paragraphs are easy to scan. Who isn’t at least a little intimidated by a huge block of text?
4. Experiment with lists and infographics
Lists (especially those with 10 items! oops) and infographics are the most often shared forms of content—both are packed with information in easy-to-read formats.
5. Link your content together
Link back to older posts when you write new long-form content. Your SEO will improve, your readers will feel they have everything in one place, and you won’t have to explain terms and concepts repeatedly.
6. Make your reader feel something
Preferably awe, laughter, amusement, or joy. Together, articles that inspire one of these emotions account for over 70% of the most shared articles on the web.
Is it ironic that I’m writing a short-form piece about long-form content? Yes. Am I going to make it longer? No. Because in the end, quality counts.
Let me know if you have follow-up questions to address in future posts!