Posts in Strategy Page
7 Signs Your Business Might Need a Rebrand

You’ve been in business for a while. Now your business is doing well, but something feels off. And you’re not quite sure what to do about it. If you identify with more than one of these symptoms, you might just have a branding issue on your hands.  

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How We Picked the Name “Sunbird Creative”

Perhaps it’s no surprise that naming our baby business was my favorite part of setting up a brand. As a writer, I relished our hunt for the perfect words. The process was a 2-week-long rollercoaster ride that involved white boards, Wikipedia, a thesaurus, and a lot of pacing around the home office.

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Personal Branding Advice for Skeptics

It would be amazing if all seven billion people in the world could see exactly who you are, what you stand for, and what potential you have—without effort, explanation, or augmented reality glasses. But people are limited by their stereotypes, their language, their attention spans, their time.You can never be sure that you can get anyone to understand your value. But it’s your responsibility to try.

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A Dating Profile... for Your Business

A successful dating profile explains why people should start a relationship with you, not the 7 billion other people on our planet (or 33 million members of eHarmony). A Brand Profile does the same for your business. 

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Brand Strategy for Juliana Estrella

Juliana was not the same person coming out of the Brand Profile process as she was going in. She thought she would be building a brand for a new fitness studio, and instead discovered that she wanted to develop the brand she was already building around herself. We're very excited to see how the edgy new brand Juliana Estrella Fitness helps young women create their realidad!

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