Brand Battle: Hillary vs. Donald
It's not hard to see the overlap between politics and business when it comes to branding. Presidential candidates put tons of effort and heaps of dollars into managing campaigns (marketing), publishing commercials (advertising), and getting media coverage (PR) to create a super-specific image of themselves in our minds. Just like businesses, they don't always create the exact image they were aiming for. Public opinion is especially strong this year toward two already famous and polar opposite candidates.
How will the brands of Hillary Clinton and Donald Trump affect the polls this year?