What were the Olympics really about?

As we tell everyone we meet, most everything has a brand (for better or for worse!). With the 2016 Olympics at an end, we took some time to reflect on what it meant to us.

The result? Capturing the essence of the Summer Olympics in our newest Brand Profile.

Did we pinpoint what the Olympics is really about for you? How would you express its value proposition? 

Brand ProfilesMara Measor