The Sunbird Story

Since 2015, co-founders Mara Measor and Bianca van der Meulen have supercharged hundreds of small businesses through a smart, streamlined approach to branding.

 
 
 
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2010. We meet.

Bianca and Mara met as students at NYU—and quickly became BFFs. We bonded over growing up overseas and trying to “make it” as creatives in New York City. After graduation, Mara launched a music and acting career while Bianca juggled teaching and writing.

 
 

2014. We settle down.

Soon Mara fell in love—with graphic design, and with a Chinese-American business manager. Bianca fell in love too—with entrepreneurship and a Honduran engineer. By 2014 we were both married and living in Harlem, our favorite neighborhood.

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2015. Sunbird is born.

The more we talked about freelancing and local business, the more we felt a calling to work together. If we joined forces, we could address the root of many marketing struggles: bad branding.

The key was to help entrepreneurs build brands in a way that made sense, leveraged diverse skills and experiences, and actually worked. So we launched Sunbird Creative to accomplish just that.

 
 

2017. We grow...

We hired marketing major Alicia as a summer intern. But she impressed us so much we couldn’t let her go! Alicia has been managing our content ever since.

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and partner…

As passionate about local business as on day one, we officially partnered with Harlem Park to Park, Whole Foods, Columbia University and other local organizations to launch Shop Harlem Made, a movement to support artisans and makers in the neighborhood.

 
 

…and teach.

Having working with over 100 businesses in just 3 years, we wanted to share our approach with a wider audience. So we began teaching Branding 101 classes at:

  • Columbia-Harlem SBDC (at Columbia University)

  • Union Settlement (in East Harlem)

  • International Center of Photography (in Midtown)

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The Team

 
 
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Bianca van der Meulen
Strategy Director

Bianca ensures that Sunbird’s innovative approach to branding is as clear and compelling as our copy. She discovered entrepreneurship after graduating summa cum laude from NYU with a literature degree. Over 4 years as a freelancer, Bianca created a niche writing jargon-free content in the voice of small business clients. She is also a painter and poet.

Get in touch at bianca@sunbirdcreative.com.

 
 
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Mara Measor
Creative Director

Mara produces all Sunbird’s web and graphic design with one eye on art and the other on effective communication. After graduating with a BFA from NYU, she began designing her own assets as a singer-songwriter. She’s completed a graphic design certification at The Computer Academy in Hong Kong and marketing courses through The Wharton School.

Reach out at mara@sunbirdcreative.com.

 
 
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Alicia Galan
Content Manager

Alicia studies marketing and music at Baruch College. She's a Staten Island native, poet, and music lover. (She's seen over 100 bands live!) Alicia is also the proud owner of a fat cat named Jack Jack.

Contact her at alicia@sunbirdcreative.com.

 
 

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