chef marshall

The veteran Harlem chef approached us when he was ready to start selling his popular hot sauce in stores. We created a look that pays strong tribute to his Jamaican heritage and captures the freshness of "super naturally good" home cooking.

Services:

  • Brand Profile
  • Tagline
  • Style Guide
  • Logo
  • Business Cards
  • Squarespace Website
  • Labels
 

Shop Harlem Made

We partnered with five local organizations (Harlem Park to Park, Columbia-Harlem SBDC, Whole Foods Market Harlem, NiLu Gift Store, and Hot Bread Kitchen Incubates) to support Harlem artisans! Shop Harlem Made is a campaign that encourages residents, visitors, and business buyers to experience the incredible products Harlem has to offer online and off.

Services:

  • Brand Book
  • Logo
  • Squarespace Website
  • Social Media Profiles
  • Flyers, postcard, and banner
  • Tote Bag
 

Madre de Perla Designs

We had a blast rebranding Madre de Perla, the Afro-Caribbean fashion brand of Chicago entrepreneur Denise Ruiz. We captured Denise's heritage and personality in a look that reflects her incredible handmade and vintage products.

Services:

  • Brand Profile
  • Style Guide
  • Logo
  • Business Cards
  • Squarespace Website

 

 

Hush Buddy

We crafted a kid- and parent-friendly look for this innovative new product. Hush Buddy is a smart night light that teaches toddlers to go to sleep quietly by dimming when they're noisy. Our design encapsulates the feeling of a peaceful night's sleep.

Services:

  • Brand Profile
  • Style Guide
  • Logo
 

Betty's Daughter Arts Collaborative

Ebony Noelle Golden's business was growing, but her online brand didn't fully reflect her professionalism, expertise, and impactful work. We rebranded her arts and activism consultancy with a fresh look and simplified language to help nonprofits understand the unique value she brings.

Services:

  • Brand Profile
  • Style Guide
  • Logo
  • Squarespace Website

 

 

The Best STory

Award-winning filmmaker Matthew Perkins needed a new look and positioning to attract bigger commercial projects. We crafted a brand identity that infused Matt's strengths and personality into a business that's based on but bigger than one man.

Services:

  • Brand Profile
  • Style Guide
  • Logo
  • Squarespace Website
 

KINVENE

New York City-based carpenter Andy Biddy was ready to sell his custom services and beautifully crafted pieces beyond his network. We positioned Andy as a premium business that does more than make furniture: Kinvene helps thoughtful people create thoughtful spaces. 

Services:

  • Brand Profile
  • Name consultation
  • Style Guide
  • Logo
  • Squarespace Cover Page
 

valinc

Seasoned PR expert Valerie Wilson needed a new look and language to promote her innovative services to small and medium businesses alike. We crafted a spunky modern brand to inspire business owners to rethink their assumptions about PR. 

Services:

  • Brand Profile
  • Style Guide
  • Logo
  • Squarespace Website
  • Portrait Photography
 

The Egg Roll Queen

Harlem baker Angela Fuller's fusion egg rolls were selling out at every market, but she didn't have a consistent brand for fans to remember her by. We gave the Egg Roll Queen a fun, retro brand identity that resonates with mature Harlemites and Millennials alike.

Services:

  • Brand Profile
  • Style Guide
  • Logo
  • Squarespace Website
  • Photography
  • Social Media Profiles