The Brand Identity Toolkit

The Brand Identity Toolkit


The Brand Identity Toolkit contains everything a small business needs to create a complete set of basic brand guidelines.

The Toolkit includes fillable templates with quickstart instructions for the following guidelines:

  1. Brand Canvas

  2. Style Guide

  3. Language Guide

  4. Target Customer Profile

  5. Customer Journey Map

These guidelines will help you answer questions that are key to a consistent and human brand, such as:

  • What are your brand’s superpowers? (Brand Canvas)

  • How many colors should your brand have? (Style Guide)

  • How does your voice translate to your company description? (Language Guide)

  • What should you know about your target customers? (Target Customer Profile)

  • How do you turn your customers into fans? (Customer Journey Map)

Add To Cart